01 · Gross Profit Sources
Total Gross Profit
Front-End + Fixed Ops
02 · Operating Expense Structure
Variable SellingCommissions · delivery · policy
Personnel — FixedAdmin & salaried payroll
AdvertisingAll marketing spend
Semi-FixedSupplies · training · misc
FixedRent · utilities · insurance
Floorplan InterestInventory carrying cost
Total Operating Expense
Sum of all six categories
03 · Benchmark Targets
The X-Ray grades every dollar against these NDA operating targets. They stay fixed — change your numbers on the left and watch the diagnosis move.
- ≤ 80%Expense as % of GrossLeaves 20%+ net-to-gross margin.
- ≈ 40%Personnel as % of GrossTotal people cost, fixed + variable.
- 90–110%Fixed AbsorptionFixed ops gross ÷ dealership overhead.
- ≤ 10%Advertising as % of GrossMarketing efficiency ceiling.
Expense Control Grade
A
100.0 / 100
X-Ray Score
Net Result · Gross vs Expense
Net Operating Profit
Net-to-Gross Margin
Expense % of Gross
Gross vs Expense · Where It Lands
Total Gross Profit
Total Operating Expense
Net Retained
Bars are scaled to total gross profit — the gold bar is every dollar earned, red is what expense consumes, green is what survives to net.
Expense Composition · Where the Gross Goes
Key Operating Ratios
Fixed Absorption
Personnel % Gross
Advertising % Gross
Floorplan % Gross
Fixed Ops Coverage
Gross per Expense $
Expense Sensitivity · Net Impact
| Expense Δ | Total Expense | Net Profit | Net Margin |
|---|
Stress-test spend discipline: each row shifts total operating expense while gross holds — the fastest path to net is almost always expense control, not more gross.
The Why · X-Ray Findings
Gross
Expense
Net
Stateless · No data persisted · For operator analysis only